Using Article Submitting To Builld Links

By Dan Duvano

More than likely you've heard quite a bit about link building. After all, it's one of the top Search Engine Optimization (SEO) practices out there today. While there are many other SEO practices, to build up your rankings in the search engines and drive more traffic to your website, link building is truly one of the top ways that you can do this.

More than simply building links is to make sure those links are of good quality. High quality links need to be from a well developed site, on a topic relevant to the topic of your site. A very popular and effective method for gaining such top quality links is to submit articles to various places.

So what then is article submission? The basic breakdown is that you write an article (or have someone write one for you) and submit the article to any number of article directories scattered around the web. At the bottom of each article there is a box containing information about the author where you can put a link back to your own website.

Article Submissions Benefits

Article submissions are very popular as a link building method, which is due to the fact that they offer other benefits aside from simply building links.

If you're not sure that this is a top method for you, let's take a closer look at some of the main benefits that you can experience by using article submissions for link building.

Benefit #1 - Build Up Your Reputation

First of all, a top benefit of link building is that it helps to build up your reputation. When you are building an online business, it's definitely important to make sure that you are viewed as an expert and someone that people can trust. When you use article submissions that include quality information, people will begin to see you as an expert in your field, they'll trust you, and you'll effectively build up your reputation.

Given the impersonal nature of the internet, if people learn to trust and respect you first, they are far more likely to be happy to buy from you. In this way article submissions not only produce links, but also make your conversion rate increase.

Benefit #2 - Cheap Advertising

Article submissions, a link building method often used by link building services, also have the benefit of working like cheap advertising. Many article directories are totally free to use, and if you write the articles yourself, you'll only spend a bit of time on this type of advertising. Even if you pay someone else to write the article, you'll still find that this is a cheap method of advertising your site, not to mention link building.

Reason #3 - A Top Advertising Method

Aside from being submitted to article directories, your article will then find its way into all kinds of places. People will republish them in ezines, blogs, static sites and more - all of which will continue to brand you and your site, as well as providing backlinks. The more your article grows, the better for you and your marketing efforts.

How it Helps You Build Up Links

Aside from the other great reasons to submit articles that we've covered, as we mentioned earlier, the main one is of course to build your link popularity. The main way this is achieved is through including a link at the end of your article in the area commonly referred to as the 'resource box'. This area generally contains some brief information about the author and of course a link to their website.

When people republish this article, wherever they do, they have to include the resource box and therefore provide you with yet one more link. In this way the number of links you have keeps growing organically.

So in summary, article submission builds up links, it brands you and your website, and it provides direct advertising for your site. What more reason do you need to get started with this excellent method?

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