How are Articles Used to Promote Business?
I think articles are probably the easiest cheapest form of marketing on the internet. To begin with they are free to post on as many directories as you can. There are people who actually read articles, plus webmasters publish them as content. They lend credibility to you and your business. The key factor to getting benefits from writing an article is to make sure it shares good information and is not a sales pitch.
Some of the benefits to article marketing include:
Credibility - The more information you provide to the readers of your articles the more they trust you. As your readers trust you they begin to treat you as the expert in your field. This will build a personal and business reputation for you. It also builds your business brand. The fact is that as people begin to trust you personally they will also trust your recommendations and products.
Gets You Inbound Links - The professional SEOs use this method to bring one way links to your site. The search engines eat this link candy. Your resource box that concludes your article has information about you and directs people to your site. If another webmaster choses to publish you article, they leave the resource box there, building a link to your site. Several webmasters pulish articles on their site, therefore building a wide network of links to your site.
Better Search Engine Positions - As you start to build one way links from webmasters pulishing your article, you increase your search engine ranking. The only important thing here is to make sure your resource box link contains anchor text equal to the key words you want to rank for.
Finding proof that your article is effective:
I just have to say that only a well written informative article will reap the benefits of article marketing. You can easily see proof of your marketing by putting the title of you article in double quotes in the search engines and see how many times it has been published. Make sure you wait about 1-2 months to do this to see the full effect.
Once you have submitted a few articles you will see your marketing spiral if you article is done correctly. There are thousands of webmasters who use articles for content on their sites.
If you hire somebody to do optimization for you, they usually will provide a report of all the submissions they have done. A lot of these services will charge either a flat fee for one article, or will submit multiple articles as part of a subscription. You need to go out right now and find these services, it is time you get your business on track and noticed!
Some of the benefits to article marketing include:
Credibility - The more information you provide to the readers of your articles the more they trust you. As your readers trust you they begin to treat you as the expert in your field. This will build a personal and business reputation for you. It also builds your business brand. The fact is that as people begin to trust you personally they will also trust your recommendations and products.
Gets You Inbound Links - The professional SEOs use this method to bring one way links to your site. The search engines eat this link candy. Your resource box that concludes your article has information about you and directs people to your site. If another webmaster choses to publish you article, they leave the resource box there, building a link to your site. Several webmasters pulish articles on their site, therefore building a wide network of links to your site.
Better Search Engine Positions - As you start to build one way links from webmasters pulishing your article, you increase your search engine ranking. The only important thing here is to make sure your resource box link contains anchor text equal to the key words you want to rank for.
Finding proof that your article is effective:
I just have to say that only a well written informative article will reap the benefits of article marketing. You can easily see proof of your marketing by putting the title of you article in double quotes in the search engines and see how many times it has been published. Make sure you wait about 1-2 months to do this to see the full effect.
Once you have submitted a few articles you will see your marketing spiral if you article is done correctly. There are thousands of webmasters who use articles for content on their sites.
If you hire somebody to do optimization for you, they usually will provide a report of all the submissions they have done. A lot of these services will charge either a flat fee for one article, or will submit multiple articles as part of a subscription. You need to go out right now and find these services, it is time you get your business on track and noticed!
About the Author:
Mr. Sweet does a lot of work in the field of optimization and Article Submission. His business is to help people market their business through search engines by doing article submissions. If you need to submit article you can visit his website at http://www.article-submission-express.com.
