Article Marketing Success
People are figuring out that if you have people write articles about your site, then it brings in a lot more traffic and more people will be willing to check out your site. And if you respond quickly to any questions, then it will really help your company.
Article marketing's success has led to a disturbing trend of quantity over quality. Regardless, the content of an article is still an extremely important component for attracting (and keeping) an audience. If you wish to divert people from searching the internet for information to your writing, you must keep your articles interesting reads as well as informative.
While staying on track with the focus of your site, meaning the goods or services you are marketing, think about including articles that approach your areas of interest from several different angles. Articles focusing on a range of different, but relevant, topics will widen your audience appeal.
You should seek information on what keywords and phrases should be used before you begin writing your articles. If you can determine what words and phrases are used by your target audience you can include them in your article. Be careful that you maintain a balance. Too many keywords can cause issues with readability of the article and also causes search engines to pass over the article.
You should initially proofread the article you've written yourself. Careless writing, and errors in spelling and grammar display a lack of professionalism and concern and will thus reflect poorly on you and your product or service. After this, you should ask your friends, family or colleagues to give the article a read and listen intently to their critiques and comments. Even minor modifications done to improve the article can alter how readers will feel about it and react.
Maintaining a variety of language is good but being verbose is not good. Articles that are for online purposes should be short and get to the point quickly if you wish to maintain your readers' attention span.
Article marketing's success has led to a disturbing trend of quantity over quality. Regardless, the content of an article is still an extremely important component for attracting (and keeping) an audience. If you wish to divert people from searching the internet for information to your writing, you must keep your articles interesting reads as well as informative.
While staying on track with the focus of your site, meaning the goods or services you are marketing, think about including articles that approach your areas of interest from several different angles. Articles focusing on a range of different, but relevant, topics will widen your audience appeal.
You should seek information on what keywords and phrases should be used before you begin writing your articles. If you can determine what words and phrases are used by your target audience you can include them in your article. Be careful that you maintain a balance. Too many keywords can cause issues with readability of the article and also causes search engines to pass over the article.
You should initially proofread the article you've written yourself. Careless writing, and errors in spelling and grammar display a lack of professionalism and concern and will thus reflect poorly on you and your product or service. After this, you should ask your friends, family or colleagues to give the article a read and listen intently to their critiques and comments. Even minor modifications done to improve the article can alter how readers will feel about it and react.
Maintaining a variety of language is good but being verbose is not good. Articles that are for online purposes should be short and get to the point quickly if you wish to maintain your readers' attention span.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
