Online Buying and Moms: Tapping into a Moneymaking Market
So great is the boom in Internet retailing, that a Forrest Research survey estimated U.S. online sales would grow from $96 billion in 2003, to more than $200 billion by 2008. Who is out there, doing all that buying?
The main part of this group of buyers is women, young mothers to be more specific, who, as consumers, claim that they choose the Internet, so they can stay away from the crowds and don't have to spend that much time travelling around, as well as being able to set products against each other and therefor spend less money.
15 % of all Net users in 2003, were women from 18 to 34 years of age. They also represented 24% of the buyers from fragrance and cosmetic websites, 20% of the clients for clothes, and finally 22% of the purchasers of jewelry and other luxurious items.
In total, 50% of all Web sales are done by a person in a family where the main breadwinner is in the 25-55 age bracket, and it is becoming more and more transparent that families have the largest influence on the combined yearly revenues by Internet shops, primarily in cases where the adult female in the family was organizing the purchasing of gifts, and individual particulars.
It also impacts local retail sales, with industry statistics showing that the research done by potential customers online, results in $1.50 spent locally, for every $1 spend on Internet shopping.
The main part of this group of buyers is women, young mothers to be more specific, who, as consumers, claim that they choose the Internet, so they can stay away from the crowds and don't have to spend that much time travelling around, as well as being able to set products against each other and therefor spend less money.
15 % of all Net users in 2003, were women from 18 to 34 years of age. They also represented 24% of the buyers from fragrance and cosmetic websites, 20% of the clients for clothes, and finally 22% of the purchasers of jewelry and other luxurious items.
In total, 50% of all Web sales are done by a person in a family where the main breadwinner is in the 25-55 age bracket, and it is becoming more and more transparent that families have the largest influence on the combined yearly revenues by Internet shops, primarily in cases where the adult female in the family was organizing the purchasing of gifts, and individual particulars.
It also impacts local retail sales, with industry statistics showing that the research done by potential customers online, results in $1.50 spent locally, for every $1 spend on Internet shopping.
About the Author:
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