How to get traffic from Adwords
Adwords service has brought success to several companies by furnishing them with a huge amount of highly targeted traffic form Adwords from as low as two cents per visitor. However, there are possibly as many webmasters who have paid for Adwords and seen only a small benefit or have indeed made losses. If the latter is applicable to you, then the following might be of some benefit.
Create a layout for your ad. Decide what you need to include in the title, this is most important. A good title attracts visitors. Then choose what keywords or details you would like to present to potential customers. Make sure that your text will bring only focused visitors to your site and stay away from the price of wasted clicks.
Before beginning a campaign it helps to scribble down as many keywords and phrases as you can think of. The most popular keywords are probably going to have been bid up too high, making your click throughs costly.
Try to think of keywords that your customers would use. When you have thought of as many words as you can, look over your list. Keep only those that you feel are best.
When setting up you ad, Google will suggest a bid price, always go below this as it is not necessary to bid so high. The number of click throughs you get has a huge effect on your position. You can pay half the price, get twice the clicks and you will have the same position as a guy who pays twice the price and gets very few clicks.
Now you have your keywords and pricing settled you need to set your daily budget. Keep it low for a while, permitting you to see how successfully this campaign is running, without investing too much cash. Let your campaign run for some days, and take care to note which keywords are leading to sales or enquiries.
Keep a close eye on your sites performance. Keep trying to improve, change something around, and try something new. You will soon find that little things can mean a lot, and can substantially improve performance from Adwords.
Google will disable your advertisements if you are not getting enough clicks. If this happens, go back and rethink your keywords and then repeat this process to find new solutions.
Create a layout for your ad. Decide what you need to include in the title, this is most important. A good title attracts visitors. Then choose what keywords or details you would like to present to potential customers. Make sure that your text will bring only focused visitors to your site and stay away from the price of wasted clicks.
Before beginning a campaign it helps to scribble down as many keywords and phrases as you can think of. The most popular keywords are probably going to have been bid up too high, making your click throughs costly.
Try to think of keywords that your customers would use. When you have thought of as many words as you can, look over your list. Keep only those that you feel are best.
When setting up you ad, Google will suggest a bid price, always go below this as it is not necessary to bid so high. The number of click throughs you get has a huge effect on your position. You can pay half the price, get twice the clicks and you will have the same position as a guy who pays twice the price and gets very few clicks.
Now you have your keywords and pricing settled you need to set your daily budget. Keep it low for a while, permitting you to see how successfully this campaign is running, without investing too much cash. Let your campaign run for some days, and take care to note which keywords are leading to sales or enquiries.
Keep a close eye on your sites performance. Keep trying to improve, change something around, and try something new. You will soon find that little things can mean a lot, and can substantially improve performance from Adwords.
Google will disable your advertisements if you are not getting enough clicks. If this happens, go back and rethink your keywords and then repeat this process to find new solutions.
About the Author:
Richard Chapman has authored many articles concerning Online Marketing and Online Business. He is known to be an authority in the industry. He has authored this article to help you get more traffic from Adwords. he runs his own blog and takes part in a lot of forums. Visit his site to learn more concerning traffic from Adwords.
