Do I Have A Profitable Product?
There's nothing more frustrating than building a web site and waiting for people to just "show up." It's worse than watching paint dry. That's why PPC management is one of the most important parts of the online world.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google's system is stunning.
But speed can also be a trap. Sometimes people do rash things when they're in a hurry.
It's really easy to blow money on PPC management. For instance, you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but end up never wanting to buy something from you. The following question will help make sure you that you don't buy the wrong kind of traffic for your web site. Ask yourself this:
How Many People are Looking for this Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can't bring you as many new customers as you had hoped. Even if that happens, odds are you'll discover other untapped traffic sources that are less competitive but every bit as profitable.
You can get a quick estimate in a matter of seconds. Overture has a helpful search-term suggestion tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Enter a handful of your main general keywords, and Overture will tell you how many searches its servers got last month for each one.
For example, you have a company which sells a skin-care product designed to slow the aging process. Let's imagine you've just started and wants to bring more folks to your web site through Google. Where do you start?
The first thing to do is to brainstorm a starter list of possible keywords. You've got plenty to work from:
skin beauty acne cosmetics makeup cosmetic surgery dermatology anti-aging wrinkles oils moisturizers
And this is nowhere near complete. But if we run over to Overture's keyword selector tool and enter these terms to see how many searches they get in a month, here's what we find out:
skin 7,290 beauty 5,006 acne 1,872 cosmetics 1,862 makeup 1,796 cosmetic surgery 1,736 dermatology 622 anti-aging 503 wrinkles 485 oils 390 moisturizers 120
Notice what's going on here:
The keyword "skin" got over 60 times as many searches as the bottom term, "moisturizers." That term may just be one of your most valuable players.
When you go over your Overture inventory search on any one of these keywords, you will invariably get a list of terms that are so relevant as well. Those will become your negative keywords.
There is a large number of people who may want skin-care products but who will use different word combinations other than those that are mentioned on the lists we've come up with. So for a successful PPC management, we will need to brainstorm for more, and once again search Overture's tool.
So as you can see, according to Overture, we could conceivably get tens, and even up to hundreds of thousands of US searches in a month on those top keywords.
Ten minutes from right now you can have a Google campaign up and running, sending visitors to your web site. The speed at which you can do new things and make changes in Google's system is stunning.
But speed can also be a trap. Sometimes people do rash things when they're in a hurry.
It's really easy to blow money on PPC management. For instance, you can pick a keyword, write an ad, and get a bunch of visitors who cost you money but end up never wanting to buy something from you. The following question will help make sure you that you don't buy the wrong kind of traffic for your web site. Ask yourself this:
How Many People are Looking for this Product?
Your answer will keep your expectations realistic and prevent you from running into disappointment later if you discover that Google can't bring you as many new customers as you had hoped. Even if that happens, odds are you'll discover other untapped traffic sources that are less competitive but every bit as profitable.
You can get a quick estimate in a matter of seconds. Overture has a helpful search-term suggestion tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Enter a handful of your main general keywords, and Overture will tell you how many searches its servers got last month for each one.
For example, you have a company which sells a skin-care product designed to slow the aging process. Let's imagine you've just started and wants to bring more folks to your web site through Google. Where do you start?
The first thing to do is to brainstorm a starter list of possible keywords. You've got plenty to work from:
skin beauty acne cosmetics makeup cosmetic surgery dermatology anti-aging wrinkles oils moisturizers
And this is nowhere near complete. But if we run over to Overture's keyword selector tool and enter these terms to see how many searches they get in a month, here's what we find out:
skin 7,290 beauty 5,006 acne 1,872 cosmetics 1,862 makeup 1,796 cosmetic surgery 1,736 dermatology 622 anti-aging 503 wrinkles 485 oils 390 moisturizers 120
Notice what's going on here:
The keyword "skin" got over 60 times as many searches as the bottom term, "moisturizers." That term may just be one of your most valuable players.
When you go over your Overture inventory search on any one of these keywords, you will invariably get a list of terms that are so relevant as well. Those will become your negative keywords.
There is a large number of people who may want skin-care products but who will use different word combinations other than those that are mentioned on the lists we've come up with. So for a successful PPC management, we will need to brainstorm for more, and once again search Overture's tool.
So as you can see, according to Overture, we could conceivably get tens, and even up to hundreds of thousands of US searches in a month on those top keywords.
About the Author:
George Kristopher, a respected expert in Adwords Management, manages several thousand dollars worth of PPC advertising for multiple different businesses. Claim A Free Video on "The 4 Dirty Secrets Most PPC Management Companies Don't Want You To Know" at George's PPC Management site
