Attract New Customers And Make Money With Blogs
There are many organizations out there that are utilizing blogs as a means of attracting fresh customers. You are missing out big time if you haven't got on the blogging bandwagon. Folks can't get enough of the recently updated content and the presence of getting to know the person behind the organization. Most websites that sell stuff are stagnant, but blogs can definately be the pulse behind your operation and your profit line will flourish.
Case in point, if you own a website that sells something, when was the last time you updated the content? The average is around once or twice per year! Believe it or not, if you want to make some decent sales per month then this isn't frequent enough.
And lets be honest, we're much rather likely to come back to a fluid, ever changing blog than we are a stagnant e-commerce site. Believe it or not, our customers like to get insights into the company they are buying from. Don't slam the corporate door in your cusomters face, open it and invite them in with a blog. With your blog, you will also most likely rank high in Google. Since your content is always updating, the spiders will come by more often. The fist thing you want to make sure of is that Google is noticing your blog and indexing you often.
As we all know, before a sale is made, we must ensure that we gain trust. Blogs are the best way to win this confidence and trust as we encourage them to contribute and feel envolved. By allowing potential customers to comment on our blogs, we encourage 'buy in' from the user, which of course results in sales for us.
Imagine your blog is a magnet, sucking in free targeted traffic from the search engines. You must make your blog unique, this wont be hard to do if you are writing your posts in a conversational tone. It attracts the engines and it attracts people. The people that like your posts will bookmark you and come back to buy something in the future.
So we now know that creating a blog associated with your business is essential to it's success. But how do we get started? The best way is to make your blog an extension of your money page site. For example, you might have comanyname.com/blog. This works well for branding, and building off the credibility you have already built within your business.
After you have your blog set up you need to decide what kind of content you're going to offer. It's a great thing if you plan content that will really get people excited. For instance, run contests where you give your product or service away, or at least a percentage off, if people leave a comment on your post. Other posts can be informative of what's happening now or what's going to happen in the future.
The important thing is that you give your blog a voice. It should represent your company and everything your company stands for. When you pay attention to details like this you'll have a successful company blog that attracts new customers left and right.
Case in point, if you own a website that sells something, when was the last time you updated the content? The average is around once or twice per year! Believe it or not, if you want to make some decent sales per month then this isn't frequent enough.
And lets be honest, we're much rather likely to come back to a fluid, ever changing blog than we are a stagnant e-commerce site. Believe it or not, our customers like to get insights into the company they are buying from. Don't slam the corporate door in your cusomters face, open it and invite them in with a blog. With your blog, you will also most likely rank high in Google. Since your content is always updating, the spiders will come by more often. The fist thing you want to make sure of is that Google is noticing your blog and indexing you often.
As we all know, before a sale is made, we must ensure that we gain trust. Blogs are the best way to win this confidence and trust as we encourage them to contribute and feel envolved. By allowing potential customers to comment on our blogs, we encourage 'buy in' from the user, which of course results in sales for us.
Imagine your blog is a magnet, sucking in free targeted traffic from the search engines. You must make your blog unique, this wont be hard to do if you are writing your posts in a conversational tone. It attracts the engines and it attracts people. The people that like your posts will bookmark you and come back to buy something in the future.
So we now know that creating a blog associated with your business is essential to it's success. But how do we get started? The best way is to make your blog an extension of your money page site. For example, you might have comanyname.com/blog. This works well for branding, and building off the credibility you have already built within your business.
After you have your blog set up you need to decide what kind of content you're going to offer. It's a great thing if you plan content that will really get people excited. For instance, run contests where you give your product or service away, or at least a percentage off, if people leave a comment on your post. Other posts can be informative of what's happening now or what's going to happen in the future.
The important thing is that you give your blog a voice. It should represent your company and everything your company stands for. When you pay attention to details like this you'll have a successful company blog that attracts new customers left and right.
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