Website Promotion: What Works and Why?
First off, having your own website is far more beneficial than you think. It's the most economical way to drive paying customers to your business. Whether you sell online or from traditional 'brick-and-mortar' stores, having a web presence is mandatory. The benefits far outweigh the extra effort in setting up your company website.
Once your website is ready, the next task would be to promote your website. This is also known as website promotion so that you will tell your target audience that you have built your online real estate that they can use to learn more about your business.
Website Promotion - Definition:
Getting your website in the search engine results page, within the first 10 or 20 results is the closest definition of website promotion. Rather, we can say it is the primary objective of website promotion. If you want real visitors to visit your website, you need to promote your website in various ways. All such 'tasks' that drive visitors to your website is collectively known as Website Promotion.
The most frequently used technique to appear in search engines is SEO or search engine optimization. It is a way to actually help search engines as well as humans to easily find, index and present your website based on key search terms. Often this is most difficult part of website optimization.
Things To Avoid
During the early days, search engine optimization was just stuffing your web page with all possible keywords and phrases so that the search engines could pop up your website when someone searched for those terms. So, to avoid such nonsense results, the search engines have now developed sophisticated algorithms or formulas.
Avoid having too many keywords on a single web page. Optimize the content of each page on your website with as few targeted keywords or key phrases as possible. Building a web page for 2-3 keywords with a keyword density of 2% is found ideal and works well in getting your website indexed quickly by the search engines.
A key point to remember is having unique or specific keywords. For example, if you are marketing credit cards, there are thousands of other websites with the same keyword. A little research can help you find specific keywords such as 'credit card alabama' or 'how to get a credit card' or 'credit card reviews' to get optimum search engine rankings.
Though SEO or search engine optimization is the most common way to website promotion, it is highly advice to add other methods to attract more targeted visitors to your website. This include banners, pay per click, video marketing, article publishing and so on. By combining various website promotion methods, you can achieve top rankings in the search engines too.
Website promotion helps to get your website in front of more targeted people. In other words, when people are searching for certain terms or keywords, website promotion can help bring up your website into the attention of those people. More the reach, more the people. More the people visiting your website, more the profits. It's that simple. So, can't afford to skip promoting your website.
Once your website is ready, the next task would be to promote your website. This is also known as website promotion so that you will tell your target audience that you have built your online real estate that they can use to learn more about your business.
Website Promotion - Definition:
Getting your website in the search engine results page, within the first 10 or 20 results is the closest definition of website promotion. Rather, we can say it is the primary objective of website promotion. If you want real visitors to visit your website, you need to promote your website in various ways. All such 'tasks' that drive visitors to your website is collectively known as Website Promotion.
The most frequently used technique to appear in search engines is SEO or search engine optimization. It is a way to actually help search engines as well as humans to easily find, index and present your website based on key search terms. Often this is most difficult part of website optimization.
Things To Avoid
During the early days, search engine optimization was just stuffing your web page with all possible keywords and phrases so that the search engines could pop up your website when someone searched for those terms. So, to avoid such nonsense results, the search engines have now developed sophisticated algorithms or formulas.
Avoid having too many keywords on a single web page. Optimize the content of each page on your website with as few targeted keywords or key phrases as possible. Building a web page for 2-3 keywords with a keyword density of 2% is found ideal and works well in getting your website indexed quickly by the search engines.
A key point to remember is having unique or specific keywords. For example, if you are marketing credit cards, there are thousands of other websites with the same keyword. A little research can help you find specific keywords such as 'credit card alabama' or 'how to get a credit card' or 'credit card reviews' to get optimum search engine rankings.
Though SEO or search engine optimization is the most common way to website promotion, it is highly advice to add other methods to attract more targeted visitors to your website. This include banners, pay per click, video marketing, article publishing and so on. By combining various website promotion methods, you can achieve top rankings in the search engines too.
Website promotion helps to get your website in front of more targeted people. In other words, when people are searching for certain terms or keywords, website promotion can help bring up your website into the attention of those people. More the reach, more the people. More the people visiting your website, more the profits. It's that simple. So, can't afford to skip promoting your website.
About the Author:
By Raam Anand. To learn more about Website Promotion, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing etc. just visit http://1WebPromotion.com. While you are there, do not forget to download the free ebooks on website promotion and free traffic.
