SEO and Backlink Building
Backlinks can help raise your site from the bottom on the barrel to the top of the search engine list. This kind of feat takes more than just good SEO tactics on your site. It takes a few quality backlinks from others.
Backlinking is essential to getting traffic on a web page. Backlinking is when a site you have linked to puts a link on their site for yours. As you will notice, two or three good back links is the key to a lot of hits.
When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.
Anchor text is more important than how many sites have links to your site. Anchor text is what people see when they click on a link. Search engines will see the anchor text as well. This is one way they know what your site has to offer.
This is the reason that you need to anchor text of links that are incoming to the top keywords when you can. Now that you know why backlinks are critical, let's discover some ways to make them happen.
People will be more likely to embed links to your site if they find it useful, interesting, and one-of-a-kind. Therefore, you should try to offer unique and controversial conent. Remember, offering well-maintained material that isn't available elsewhere on the web is key to getting links!
To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a "Link to Us" section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.
Submitting your written articles to directories will allow them to be reprinted on other sites with a link to you in the Resource Box. Just one article could result in many backlinks. Alternatively, you could try personally contacting your niche sites and offer to write a recurring column. Another option is to arrange a trade system in which each site writes for the other, providing backlinks to each other.
Backlinking is essential to getting traffic on a web page. Backlinking is when a site you have linked to puts a link on their site for yours. As you will notice, two or three good back links is the key to a lot of hits.
When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.
Anchor text is more important than how many sites have links to your site. Anchor text is what people see when they click on a link. Search engines will see the anchor text as well. This is one way they know what your site has to offer.
This is the reason that you need to anchor text of links that are incoming to the top keywords when you can. Now that you know why backlinks are critical, let's discover some ways to make them happen.
People will be more likely to embed links to your site if they find it useful, interesting, and one-of-a-kind. Therefore, you should try to offer unique and controversial conent. Remember, offering well-maintained material that isn't available elsewhere on the web is key to getting links!
To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a "Link to Us" section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.
Submitting your written articles to directories will allow them to be reprinted on other sites with a link to you in the Resource Box. Just one article could result in many backlinks. Alternatively, you could try personally contacting your niche sites and offer to write a recurring column. Another option is to arrange a trade system in which each site writes for the other, providing backlinks to each other.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
