How do I get out of the Google Sandbox

By Brent Sweet

If you have ever read anything on search engine optimization or tried it, chances are you have been told about the famed Google Sandbox. The fact is nobody at Google has ever admitted that it exists, and nobody really has proof. It is believed by some that Google has some sort of filter that prevents websites from being ranked good when they are new, to prevent spam sites.

So you want to know if it exists? I really can't answer that. The only true way to know would be to register a domain, optimize the page and build links to it all on the same day, have Google index all those and see if you jump to number one. I don't know of any SEO that is that good!

My thing is I had a site that got to the first page of Google for a competitive word in less than thirty days. I will tell you that about 2 weeks after registering the domain I was indexed at about 110 and then I jumped to 40. Is that the sandbox? Maybe. But the key is 2 weeks after that I was at number 10. I think that may have been a result of increased optimization efforts, not a sandbox.

So to get to the point, it may exist but I beat it in less than a month. If you are such a good SEO that you can optimize a site that should make it to page one in less than 30 days then props to you. I think my site getting on page one of Google in 30 days, before Yahoo even indexed me, is an indication that the Sandbox is fluff.

I think the sandbox is the fact that it takes a little time to outrank the sites that are older and have been ranked for a while. I mean to get a top ten ranking, you have to knock someone else off!

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