Simple Tips for PPC Success
Google AdWords and PPC campaigns can be very intimidating for the novice marketer. So often, an inexperienced marketer will dive into PPC advertising and end up spending hundreds of dollars unnecessarily. With a few key pointers, you can increase the effectiveness of your ads; often times with a very simple tweak in your ad.
Before starting with a PPC campaign, it is wise to gain some knowledge and insight into how Google AdWords work. The initial lessons you get can save you a great deal of time and/or money. Google has some wonderful training right on their site. Also a great resource I found that is recommended by several of the top earners I work with is Perry Marshall's, "The Definitive Guide to Google AdWords." It is well worth the investment plus you get other invaluable tips to Google.
If you are like me, and decided to learn hands on, I reiterate the above statement and encourage you to do some additional research. In the long run, it will save you a great deal of time and money. Most importantly it will save you the same frustrations I experienced in the beginning.
In Google AdWords, smaller is better. Make sure you are targeting a specific niche group. In this way, your keyword groups will be very specific to the audience you are targeting. In the end it will result in less impressions of your ad, but you will gain in by increasing your click through rate. Ultimately it could give you a higher Google rating.
Since you are laser targeting a niche audience you are more likely to deliver exactly what they are looking for and thus have a higher click through rate. People are more likely to click on the ad that most aligns with what they are looking for.
Here is a way to increase the number of leads your ads are generating. Run two ads for the same keywords and niche at the same time. Once you have somewhere around 40 clicks, it will be clear to you which of the two ads is more effective. You will make this your control ad.
Here is a key tip; a very simple change in your ad can have a tremendous effect on your click through rates. If you are getting some activity on the ad, rather than dumping it, I would make a minor change and test it out for a while.
By running two competing ads in this way, you will be continuously raising the bar for your ads. Your end result will be a significant increase in your click through rate, your conversions and your lead generation. There is nothing sweeter that a lead that you can attract yourself.
Before starting with a PPC campaign, it is wise to gain some knowledge and insight into how Google AdWords work. The initial lessons you get can save you a great deal of time and/or money. Google has some wonderful training right on their site. Also a great resource I found that is recommended by several of the top earners I work with is Perry Marshall's, "The Definitive Guide to Google AdWords." It is well worth the investment plus you get other invaluable tips to Google.
If you are like me, and decided to learn hands on, I reiterate the above statement and encourage you to do some additional research. In the long run, it will save you a great deal of time and money. Most importantly it will save you the same frustrations I experienced in the beginning.
In Google AdWords, smaller is better. Make sure you are targeting a specific niche group. In this way, your keyword groups will be very specific to the audience you are targeting. In the end it will result in less impressions of your ad, but you will gain in by increasing your click through rate. Ultimately it could give you a higher Google rating.
Since you are laser targeting a niche audience you are more likely to deliver exactly what they are looking for and thus have a higher click through rate. People are more likely to click on the ad that most aligns with what they are looking for.
Here is a way to increase the number of leads your ads are generating. Run two ads for the same keywords and niche at the same time. Once you have somewhere around 40 clicks, it will be clear to you which of the two ads is more effective. You will make this your control ad.
Here is a key tip; a very simple change in your ad can have a tremendous effect on your click through rates. If you are getting some activity on the ad, rather than dumping it, I would make a minor change and test it out for a while.
By running two competing ads in this way, you will be continuously raising the bar for your ads. Your end result will be a significant increase in your click through rate, your conversions and your lead generation. There is nothing sweeter that a lead that you can attract yourself.
About the Author:
Kerry Alayon-Babas developed a vast array of skills in sales, customer service, sales support, marketing, home business marketing, business coaching, and personal development. She has recently joined Perry Marshall to provide valuable training for today's internet marketers.
